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brand

/bɹand/

noun

Meaning

  • A conflagration; a flame.

  • A piece of burning wood or peat, or a glowing cinder.

    "To burn something to brands and ashes."

  • A torch used for signaling.

  • A sword.

  • A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

  • A branding iron.

  • The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

  • A specific product, service, or provider so distinguished.

    "Some brands of breakfast cereal contain a lot of sugar."

  • (by extension) Any specific type or variety of something; a distinct style or manner.

    "I didn't appreciate his particular brand of flattery."

  • The public image or reputation and recognized, typical style of an individual or group.

  • A mark of infamy; stigma.

  • Any minute fungus producing a burnt appearance in plants.

Synonyms

brand name,
logo,
marque,
proprietary name,
trademark,
tradename,
good name,
name,
repute

verb

Meaning

  • To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

    "When they caught him, he was branded and then locked up."

  • To mark (especially cattle) with a brand as proof of ownership.

    "The ranch hands had to brand every new calf by lunchtime."

  • To make an indelible impression on the memory or senses.

    "Her face is branded upon my memory."

  • To stigmatize, label (someone).

    "He was branded a fool by everyone that heard his story."

  • To associate a product or service with a trademark or other name and related images.

    "They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box."