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catchword

/ˈkætʃwɜːd/

noun

Meaning

  • A word under the right-hand side of the last line on a book page that repeats the first word on the following page.

  • A word or expression repeated until it becomes representative of a party, school, business, or point of view.

  • Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

Synonyms

watchword,
guide word