Meaning

• A trick or device used to attain some end.

  "The box had a gimmick to make the coin appear to vanish."

• A clever ploy or strategy.

  "The contest was a gimmick to get people to sign up for their mailing list."

• A gimmick capacitor.

• A night out with one's friends.

Meaning

• To rig or set up with a trick or device.

  "The magician's box was gimmicked with a wire that made it appear to open on its own."