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launch

/lɔːnt͡ʃ/

noun

Meaning

  • The movement of a vessel from land into the water; especially, the sliding on ways from the stocks on which it is built. (Compare: to splash a ship.)

  • The act or fact of launching (a ship/vessel, a project, a new book, etc.).

  • An event held to celebrate the launch of a ship/vessel, project, a new book, etc.; a launch party.

    "book launch"

verb

Meaning

  • To throw (a projectile such as a lance, dart or ball); to hurl; to propel with force.

  • To pierce with, or as with, a lance.

  • To cause (a vessel) to move or slide from the land or a larger vessel into the water; to set afloat.

    "The navy launched another ship."

  • To cause (a rocket, balloon, etc., or the payload thereof) to begin its flight upward from the ground.

    "NASA launched several unmanned rockets before launching any of the Mercury astronauts."

  • To send out; to start (someone) on a mission or project; to give a start to (something); to put in operation

    "Our business launched a new project."

  • To start (a program or feature); to execute or bring into operation.

    "Double-click an icon to launch the associated application."

  • To release; to put onto the market for sale

  • Of a ship, rocket, balloon, etc.: to depart on a voyage; to take off.

  • (often with out) To move with force and swiftness like a sliding from the stocks into the water; to plunge; to begin.

    "to launch into an argument or discussion"

  • (of a program) To start to operate.

    "After clicking the icon, the application will launch."

Synonyms

lance,
pierce