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patronage

/ˈpeɪtɹənɪd͡ʒ/

noun

Meaning

  • The act of providing approval and support; backing; championship.

    "His vigorous patronage of the conservatives got him in trouble with progressives."

  • Customers collectively; clientele; business.

    "The restaurant had an upper-class patronage."

  • A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.

  • Granting favours or giving contracts or making appointments to office in return for political support.

  • Guardianship, as of a saint; tutelary care.

  • The right of nomination to political office.

  • The right of presentation to church or ecclesiastical benefice; advowson.

verb

Meaning

  • To support by being a patron of.

  • To be a regular customer or client of; to patronize

Synonyms

keep going,
support