Meaning

• The punch line of a joke.

• An advertising slogan.

• A pithy quotation habitually appended to a signature in email, newsgroups, etc.

• A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations.

• A light rope attached to an object being hoisted by a crane, used to guide it while lifting or lowering.

Meaning

• To supply with an advertising slogan; to market as.